Selling Online and Locally

Accepting Payments Safely

General concepts for taking card and digital payments: how the money moves, what fees to expect, and how to handle customer payment data with care.

On this page
  1. How a card payment moves
  2. Common ways to accept payment
  3. Understanding the fees
  4. Refunds and chargebacks
  5. Caring for customer data
  6. Protecting your own money
  7. Choosing a provider

How a card payment moves

When a customer pays by card, several parties are involved: the customer’s card issuer, the network that connects banks, a company that handles the transaction for you, and the bank that eventually deposits funds to your account. Most small sellers never deal with all of these directly. Instead, they sign up with a provider that bundles the pieces together, and that provider is where your payment processing fees come from.

The customer sees a single click. Behind the scenes, the payment is authorized first, meaning the issuer confirms funds are available, and then settled, meaning the money is transferred. Settlement often takes a number of days, and the timing varies by provider, country and account history. That delay matters for cash flow, because you may have to pay suppliers before a sale has actually reached your bank.

Common ways to accept payment

  • Cards online: the customer types details into a checkout form, usually hosted or secured by your payment provider.
  • Cards in person: a card reader, either a terminal or a device attached to a phone or tablet.
  • Digital wallets and bank-based methods: the customer pays from a saved account or phone. These are often convenient and can reduce the amount of card data you ever see.
  • Cash, checks and invoices: still common at markets, local shops and for business customers. Cash needs its own handling routine, and invoices need follow-up, which is covered under the invoicing process.

Offering the methods your customers actually use matters more than offering every method. Asking a few early customers what they prefer is a cheap way to decide.

Understanding the fees

Providers typically charge some mix of a percentage of each sale and a small fixed amount per transaction. Some add monthly fees, fees for refunds, fees for disputes, or higher rates for certain card types or international sales. Because the structures differ, compare the total cost for the kind of sales you expect, not just the headline rate.

Here is a hypothetical example. Suppose a provider charges 3% plus 30 cents per sale, and a customer buys a $40.00 item. The percentage part is $1.20 (3% of 40), and the fixed part is $0.30, so the fee is $1.50 and you keep $38.50 before other costs. On a $5.00 sale the same terms cost $0.15 plus $0.30, or $0.45, which is 9% of the sale. The fixed part hurts small purchases more, which is worth knowing if you sell low-priced items. These figures are illustrative only; real rates differ.

Include these fees when you set prices. They are part of your cost of selling, and ignoring them quietly shrinks your profit margin. Record them as you go so your expense tracking matches what the provider actually deducts.

Refunds and chargebacks

A refund is something you choose to give. A chargeback is a dispute a customer raises with their card issuer, which can pull the money back and often adds a fee. Chargebacks happen for reasons ranging from genuine fraud to simple confusion about a billing description. You can reduce them by using a recognizable business name on statements, answering customer messages promptly, shipping on time, and keeping a clear refund policy. Keep records of orders, delivery confirmations and communication so you can respond if a dispute arises.

Caring for customer data

Handling payment details comes with responsibility. The safest general approach for a small seller is to avoid storing card numbers yourself. Use a provider whose checkout collects and protects card data so that sensitive details never sit on your own computer, spreadsheet or email. Card networks set security standards that apply to businesses that handle card data, and the extent of your obligations depends on how you accept payments, so read what your provider asks of you.

Other sensible habits include:

  • Use strong, unique passwords and a second sign-in step on every account tied to money.
  • Keep the software on your devices and your website up to date.
  • Never ask customers to send full card numbers by email, text or chat.
  • Limit who can access your payment account, and remove access when someone leaves.
  • Be cautious about messages that appear to come from your provider and ask you to click a link; go to the provider’s site directly instead.

These steps are part of broader protection against cyber threats, and a small shop can reasonably do all of them.

Protecting your own money

Use a separate business bank account for deposits so personal and business funds do not mix. Check your provider’s statements against your sales records regularly. A mismatch might be a fee you forgot, a refund, or an error, and it is easier to find early. Be aware that providers may hold funds or limit an account if they see unusual activity or high dispute rates, so do not plan your cash flow around the assumption that every payout will arrive instantly.

Choosing a provider

Look at the total fees, how fast you are paid, how disputes are handled, what support exists when something breaks, and whether the provider works with the way you sell, whether online, in person or both. Read the terms, including any reserve or hold policies. Requirements and available services differ by country, and rules around payments, consumer protection and taxes vary, so this is general information rather than professional advice. For a real decision, consult your bank or a qualified accountant.

The complete guide to selling online and locally

Starting an Online Store
Read the guide

Keep exploring

Guides from other topics

All topics →